Choosing not to do your own accounting can pay dividends for start-ups

Industry: Outsourced Accounting and CFO for Startups
Location: New York City
Funding Stage: Taking Clients from Seed to Series A

You have to wear a lot of hats to succeed as a start-up CEO, but sometimes the most important decisions are what you choose not to do yourself. In this episode, David talks with Johnnie Walker, the co-founder of Rooled, an outsourced accounting, consulting and on-demand CFO service.

Rooled lets companies focus on their core mission and not their accounting on a daily basis. We’re also joined by his client Jimmy Chen from Propel, a for-profit, venture-backed, social impact business that is helping low-income Americans improve their finances with tech. Jimmy’s mission was born during his time at Blue Ridge Labs.

Read more about Rooled at
And, learn about Propel at

Key Contacts

Johnnie Walker 

Jimmy Chen

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