From Angel to “A” Round: Getting Funded Today

Industry: CFO and advisory services for startups; Global VC for women-led startups 
Location: San Jose, CA and New York, NY

A tightening VC market and a higher interest rate economy has made it much more difficult to get past the “friends and family” round and to the big A-Round of funding. 

In this first episode of our second season, we’ve again teamed up with Johnnie Walker of Rooled, the start-up finance experts who provide outsourced accounting and CFO services. This series talks to investors and founders about how ventures are getting funded today.

One person at the forefront of the A-Round discussion is Victoria Pettibone, chief investment officer at Astia. She and her firm recently launched the Astia Venture Fund to help female-led companies get the crucial Series A & B rounds of funding. Currently, just 3% of venture capital investment goes to women entrepreneurs.

She joins us and shares an optimistic view of the market. “The challenges may be a little but different but they’re always surmountable,” she says. Victoria also shares background on how Astia finds and analyzes potential investments and how they stay engaged to help founders thrive. 

See Rooled online at
Learn more about Astia and their Astia Fund at

Key Contacts

Johnnie Walker, Rooled 

Victoria Pettibone, Astia 

Send Episode to a Colleague

More from this show


Episode 33